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What's up in Social Media

Web 2.0 im Business

The Strategy Web™

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How to Market to Generations on Social Media (Infographic)

All brands and companies wonder how to market to different generations on social media platforms. Marketers see great opportunities in reach and relevance in terms of the content, the data and the insights around consumers and customers. No wonder, as there are over 2.3 billion active social media users globally across various platforms. Almost 9 […]

Content marketing – 90% generates no engagement (Report)

When it comes to social selling, many companies and brand believe that content marketing is the secret sauce. But content marketing is not a lead engine when not controlled, qualified and distributed properly. A recent report by Beckon states that the average amount of image and video content from brands created and posted tripled since […]

Report on Messaging Apps: Comparison from WhatsApp to WeChat

The popularity of messaging apps is increasing. Whether it is the Facebook Messenger where all companies hope for the latest secret sauce on messenger bot technology or Line and WeChat which already offer company profiles. It becomes very clear that messengers are different in terms of functionality, technology set-up as well as the value for […]
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Traut euch was!

Wir könnten viel risikofreudiger sein, meint Leser Alexander Jussupow. Aber leider sind Fehler und Niederlagen in unserer Gesellschaft zu sehr verpönt.

Wir leben in einer reichen Gesellschaft. Jeder Mensch, von wenigen Ausnahmen abgesehen, ist gegen die größten Gefahren abgesichert. Also müssten wir doch eigentlich besonders risikobereit sein.
Das sind wir aber nicht. Wir ziehen den Spatz ...weiterlesen