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What's up in Social Media

Web 2.0 im Business

The Strategy Web™

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What kind of content engages LinkedIn users (Infographic)

It is no news anymore that all social networks are turning more and more into content platforms, and are challenging the good old publishing world. Brands and managers, especially thought-leaders, are showcasing their business expertise to their peers and the industry they are addressing on platforms like LinkedIn rather than starting their own blogs. LinkedIn […]

Instagram rocks influencer marketing (report)

In the last weeks, influencer marketing has become the rising star among marketing tactics. This is not surprising as ad blocking makes the life for marketeers and their brand campaigns more and more difficult. The team at Hashoff, a micro-influencer platform, just recently published their latest annual report on influencer marketing which gives some interesting […]

2017: Top Social Networks Data (Infographic)

All marketers want to know in our seminars, where to find their audience for their next social media campaigns. Obviously, all decisions and spends will be depending on if you are focussing on B2B or B2C customers. Still, some general data might be helpful in organizing and planning your next campaign audiences. The guys at […]
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Traut euch was!

Wir könnten viel risikofreudiger sein, meint Leser Alexander Jussupow. Aber leider sind Fehler und Niederlagen in unserer Gesellschaft zu sehr verpönt.

Wir leben in einer reichen Gesellschaft. Jeder Mensch, von wenigen Ausnahmen abgesehen, ist gegen die größten Gefahren abgesichert. Also müssten wir doch eigentlich besonders risikobereit sein.
Das sind wir aber nicht. Wir ziehen den Spatz ...weiterlesen